Category Analysis + Analytics

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A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

Let's start with the good news.You're operating a fairly a success ecommerce site. You're making an honest amount of income and things are chugging along nicely.But it isn't all bubblegum and roses.Frankly, you're having challenges.You know things can be better, but you're not sure what steps to tak...Read More

Category : Analysis + analytics Conversion rate optimization

Dated : 2021-01-28 12:05:27

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How Personalization Can Reduce Ecommerce Bounce Rates by 20-30%

Every day, an ecommerce store dies at the hands of a high bounce rate.Because, if buyers are leaving, they finally aren't buying.And if patrons were buying their product, ecommerce stores wouldn't die.After all, the complete goal of an ecommerce store is to sell items online.If that's not going down...Read More

Category : Analysis + analytics

Dated : 2021-01-24 19:05:27

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

There's a quote obtainable that I use on an everyday basis to level set with myself. I can't find who said it first, but it rings true each time I read it:It isn't about being the most effective. It's about being better than you were the previous day.What that quote gets at is the inherent value and...Read More

Category : Analysis + analytics Ecommerce marketing

Tags : Analytics

Dated : 2021-01-23 18:05:27

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Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live

There's a lot that goes into fitting an excellent ecommerce marketer. You may be exceptional at writing website copy, email advertising, social media method, and paid ads.But even if you possess all of the most sought-after skills, how do you in deciding where to spend your time?The answer lies in y...Read More

Category : Analysis + analytics

Dated : 2021-01-23 13:05:27

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

The surfacing of the Facebook debacle regarding Cambridge Analytica and the big amounts of data gathered from 87 million users, which was used to have an impact on the 2016 presidential election, found out big data as the effectual beast it can be.Even when used with good intentions, as Facebook CEO...Read More

Category : Analysis + analytics

Dated : 2021-01-22 22:05:27

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The 7 Must-Measure Facebook Ad Analytics to Increase Your ROI

Facebook reporting gives agents a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to knowing if your Facebook ad spend is reaping you optimistic ROI.In comparison to the likes, shares and clicks your Facebook ad generates, the endeavor that occ...Read More

Category : Analysis + analytics Omnichannel strategies Social selling

Tags : Advertising Facebook Social commerce

Dated : 2021-01-21 15:05:27

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Which Ecommerce Metrics You Should Measure (And Why They’re Important)

Metrics. Everyone wants them, all and sundry needs them. Whether you are a high school math instructor, an NFL scout, or a digital marketer, metrics are how we all check functionality and make selections.And that leads us to one of the beauties of the electronic world… it's not magical, it's measu...Read More

Category : Analysis + analytics

Tags : Analytics Scaling

Dated : 2021-01-19 16:05:27

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Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

Ecommerce advertising is the observe of driving top-of-funnel site visitors to transform into sales and customers. And there are hundreds of ways to go about it.From specializing in organic site visitors and SEO to using Facebook or Google ads to drive focused traffic, that you may mix'n'match paid ...Read More

Category : Analysis + analytics Ecommerce marketing

Dated : 2021-01-19 07:05:27

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How Big Data is Improving Inventory Management

With online retail sales appearing no signs of slowing, the opportunity for company growth is enormous.The challenge, although, is that as the ecommerce industry evolves, so do your customer's expectations around a mess of factors — not least of all product availability. Consumers' demand for fas...Read More

Category : Analysis + analytics

Tags : Analytics Data Inventory management

Dated : 2021-01-17 10:05:27